Why Split Testing Your Facebook Ads Is A Must

Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so its a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, heres a list of objectives that support split testing:

	Reach 
	Traffic 
	Engagement 
	App installs 
	Video views 
	Lead generation 
	Conversions 
	Catalog sales 

If youre on the fence about split testing, and whether its worth your time and money, read this short article to find out some of its benefits:

1.	You dont need to guess at whats working and whats not

With split testing, you get to cross off your list all those elements that are not working for your ads. By the end of a few tests, youll know exactly whats working and whats resonating with your audience, and whats not. This not only helps you save time in the future  youre not going to re-use those elements which are proven failures, right?  but you are also a step closer to creating the perfect high-converting ad for your business. 

2.	Your results are not due to luck

Some people get lucky with their first advert. But theyre few and far in between. If you depend on luck, youre not going to get very far. Advertising means you need to spend money to reach people. If you depend on luck, youre throwing money to the wind. With split testing, you can pinpoint exactly what made your ad successful. You can say with certainty that these elements are the reason for your ads success  and you can use the same elements again in your future campaigns. 

3.	Its a worthy investment

With split testing, you get to spend money up front, but once you find a winning campaign, you can easily recover the cash youve paid for those failed adverts. You just need to have a detailed plan in mind and at least have an idea of the kinds of elements youd want to test. Theres an infinite number of elements and combinations for every advert, so you need to narrow down your choices from the get-go and not spend too much money. This is the smart way to do split tests  have a theory or objective in mind and set to prove that theory right (or wrong). 